Retail-Trends Glossary

Current retail trends and technologies at a glance.

Knowing and understanding retail trends and terms

The retail sector is dynamic and innovative – and is constantly coming up with creative solutions and concepts to make shopping experiences even more customer-friendly and appealing. These include digitalization and connectivity ideas such as smart retail and connected retail as well as click and collect, self-checkout, electronic shelf labels, and clienteling. It is not always easy to keep track of all these concepts. We have summarized the most important retail trend terms for you with clear explanations:

Our overview of trend terms in retail

Terms

Explanation

Augmented Reality

Virtual information, such as virtual clothing fittings and the virtual placement of 3D objects in a room, creating a seamless integration of virtual elements into the actual environment

Automated Returns & Reverse Logistics Kiosks

Self-service terminals where customers can return their goods independently, quickly, and easily

Brick and Click

Combination of physical and digital retail, similar to the concept of connected retail

Cashierless Stores

Checkout-free stores that use sensors, apps, and other autonomous processes to operate without cash registers and checkout staff and speed up the shopping process; billing is usually done automatically via an app as soon as the customer leaves the store

Click & Collect

Order products online, then pick them up in the physical store

Clienteling

Retail strategy for individual and personalized customer service

Connected Retail

Profitable combination of local and digital retail: Combines the advantages of physical stores (e.g. direct availability, personal advice, multi-sensory shopping through sight, smell, hearing, and touch) with the achievements of digitalization (eCommerce, automation, use of AI, etc.)

Digital Signage

Digital display devices (screens, projectors) that present advertising and information

Digital Branch

Online version of a physical store to purchase products and services on the Internet

eCommerce

Buying and selling via the Internet

Edge Computing

Data processing directly in or near the store, e.g., on edge servers or gateways instead of exclusively in the cloud, which reduces latency, increases reliability, and helps conserve bandwidth

Electronic Shelf Lables (ESL)

Digital labels that can be updated wirelessly and connected to the merchandise management system

Grab & Go

Retail concept where products are pre-packaged or easily accessible so that customers can quickly select and purchase them without having to queue at a checkout or place an order

Indoor Positioning & Wayfinding

Indoor navigation for customers and employees in large shopping centers, e.g., as a guidance system to the exact location of a specific product

Instant Shopping

Fast, immediate, minimal effort purchase of products or services with the help of one-click ordering, instant payment methods, pre-filled payment / shipping information, and much more

In-Store Connectivity

Use of a modern store IT network infrastructure (LAN, WLAN, private 5G if applicable) both as a customer offering and networking basis for shopping systems, as well as for IoT devices and tools for staff

In-Store Robotics / In-Store Computer Vision

Use of autonomous and mobile robots, as well as fixed ceiling and shelf cameras, e.g., for shelf scanning and price label checks, whereby information regarding incorrect prices or empty shelves is sent to headquarters

IoT (Internet of Things) in Retail

Internet-connected objects that communicate with each other and exchange data to improve customer service, increase operational efficiency, and provide a good shopping experience, e.g. smart shelves (inventory control, fast replenishment, theft protection), beacon technology (transmitters placed in the store for personalized offers to customers in the immediate vicinity), analysis / tracking of customer behavior for better product placement, smart checkout systems, wearables for employees, and much more

Live Shopping

Real-time purchase of products presented via live streams

Loss Prevention

Network-based, mostly AI-powered, and barely visible security and surveillance systems designed to prevent theft, fraud, and other property risks

Mass Customization

Production of individually customized products or services in large quantities to meet customer needs

Metaverse

Virtual environment with technologies such as AR (augmented reality) and VR (virtual reality), as well as an interactive platform in which users can interact socially with each other

Micro-Fulfillment in Store

Automated mini logistics in stores for faster processing of online orders

Microservices Architecture

Approach in software development in which a large application is divided into smaller, independent services that can be developed, scaled, and provided independently of each other

Mobile POS & Tap to Pay Everywhere

Cash register function, allowing the seller to use their cell phone or other mobile devices as a payment terminal (without extra hardware such as card readers or similar devices)

Mobile Payment

Contactless payment with mobile devices such as smartphones, smartwatches, special apps, etc.; mostly via NFC

NFC (Near Field Communication)

Wireless technology that allows devices in close proximity to communicate, for example for contactless payment or data transfer

Omnichannel

Retail strategy for seamless and consistent experiences across different sales and communication channels, so that customers can have the same shopping experience in both physical and digital commerce

Omnichannel Integration

Seamless transition between online and offline channels for a smooth switch between website, app, and store, including consistent customer and product information, e.g., digital reservation of an item with subsequent pickup in the store

Omnichannel Marketing

Coordination of marketing activities across various channels and platforms (online, print, social media, in-store, etc.) with seamless integration of advertising, content, and interactions

Omnichannel Retailing

Flexible combination of physical and digital commerce

Point of Sale (POS)

Place or time of payment for products or services, in particular in the checkout area

Predictive Analytics

Use of artificial intelligence to support customer understanding, demand forecasting, and optimization of ordering and pricing strategies, in order to support customer decisions and identify behavioral patterns

Re-commerce

Online trade of used products

Retail 4.0

Digitalized and networked retail sector with an optimized supply chain, modern technology, and a strong customer focus, through the use of data analysis, virtualization, and new technologies; in line with the term "Industry 4.0"

Retail Cybersecurity

Use of an information and protection concept to secure data, cameras, customer and payment data, IT / OT systems, etc.

SCO (Self-Checkout)

Self-service checkouts where customers scan and pay for products themselves without having to wait at a checkout with cashiers

Seamless Stores

Seamless shopping experience between physical and digital components and / or online and offline channels, e.g. through Internet of things, artificial intelligence, or augmented reality components, such as interactive displays, advisory services, etc.

Shop & Go

Fast shopping experiences with the help of self-service checkouts (Scan & Go) or mobile payment options

Shop-in-Shop

Rented retail space in a larger store in which a retailer / brand presents its own products

Small-Format Stores

Concept of small, technically advanced stores to complement the classic product range, e.g., 24/7 stores

Smart Carts

Smart shopping carts with sensors, computer vision, and integrated scales for automatic item recognition and for recording movement and location data to create customer heat maps; the aim is to speed up shopping and payment (self-checkout at the cart), reduce checkout lines, and optimize store layout and product placement

Smart Logistics

More efficient logistics processes thanks to technologies such as AI (artificial intelligence), IoT (Internet of things), and automation

Smart Retail

Use of intelligent measures and digital tools for the cost-efficient optimization of sales processes, logistics, personnel administration, and customer management in retail, e.g. through technologies (including IoT) and automation

Smart Shelves

Shelves with wireless technology for easy inventory changes, reordering, and insight into customer purchasing behavior

Store Digital Twin

Virtual copy of a physical store with real-time data generated by sensors, cameras, and IoT devices to accelerate the processing of online orders, including simulation, analysis, and optimization of layout, staffing, goods flow, and processes

Supply Chain Management (SCM)

Organization and planning of all steps in a supply chain, i.e. from procurement to delivery

TCO Transparency

Total cost of ownership: consideration of all costs of a product, including purchase, use, maintenance, and disposal

The technical backbone behind the trends

All modern retail trends are linked to a lively exchange of data and high-quality Wi-Fi. The new analysis and collaboration technologies and applications can only be used reliably if the IT network provides the appropriate performance and security.

As a German manufacturer of network infrastructures, it is particularly important to us to support retailers in positioning themselves well in terms of NIS2 and digital sovereignty. We would therefore be delighted to provide you with non-binding advice on a high-performance IT network that is ready for all future retail trends.


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