The future of shopping

Ready for any shopping trend and application.
Best Wi-Fi coverage. Highest availability.

Digitalize your business for greater profits

Shopping isn't what it used to be. As the last ten years and shopping during the pandemic have shown, retail stores have to compete not only with eCommerce: The nature of local shopping itself has changed. The seamless store, shop & go, delivery services, and the autonomous scanning of products with handheld scanners are just a few examples of this. Fast, self-empowering, contactless, automatic, and customized: These are all aspects which are increasingly important in retail, for customers and retailers alike.

Modern retail technologies and trends often rely on wireless connections, which in turn depend upon strong and uninterrupted wireless coverage. Your best bet is for your network infrastructure to be set up and maintained professionally and in a spirit of partnership – by a retail network specialist like LANCOM, with 20 years of experience in retail networking.

Have you heard of NIS2?

Did you know that manufacturing and processing companies will also be covered by the NIS2 directive in the future and will have to ensure a certain level of cyber security? Check our topic page to see whether you are affected and what you can do to fulfil the EU requirements for network and information security.

Find out more about NIS now

Do you know the latest retail trends for 2024 / 2025?

Innovative store concepts and technologies show time and again: the retail sector is changing and is eagerly using digitalization and networking to cleverly revolutionize the sales and shopping experience. Smart retail applications such as ESL, self-checkout, and retail analytics play a key role in this.

Our retail glossary shows you the current concepts, terms, and innovations in retail and what they entail.

Glossary of retail trend terms 2024 / 2025

LANCOM as the ideal partner for retail

Complete trust and security Engineered in Germany through state-of-the-art IT security, GDPR conformity, the highest compliance standards, and backdoor-free products

Centralized network design and automated management from a single source with comprehensive product bundles and a dedicated software-defined networking cloud

Scalable and future-proof networks for any size and type of company with long-lived and current tech­nology and software including free updates

Comprehensive availability and flexibility of deploy­ment through a variety of interfaces, and integrated backup functions over alternative lines (4G/5G networks, fiber optics, etc.)

Maximum cost transpa­rency through clear product prices including manufacturer's warranty, direct support from the German manufacturer, and plannable software maintenance

Provide a modern shopping experience with connected retail

Your customers know what they want, be it consciously or unconsciously. As the high acceptance of self-service checkouts, shopping apps, delivery services, and contactless payment shows: Convenience, speed, and customization are also on the rise in everyday shopping. In future they will want to shop in seamless stores, which are well connected and provide a modern, seamless shopping experience, both physically and digitally (connected retail).

Furthermore, you as a retailer will be familiar with the advantages of automated and standardized processes, a stable and reliable Internet connection, and product presentations tailored to customers in connected retail – the moment you digitalize your business.

Digital retail for customers:

  • Fast, checkout-free, self-determined shopping without long waits (shop and go / instant shopping), e.g. with handheld scanners for self-scanning of the goods, or self-service checkouts
  • Digital shopping lists per app with current offers, recommendations, discounts, and real-time synchronization in case any additional requests arrive from home
  • Convenient and reliable delivery services (from the supermarket itself or via external apps)
  • Individual shopping times and product recommendations (24/7 availability)
  • Contactless payment via smartphone or card
  • Higher environmental awareness and sustainability (resource-saving production, social responsibility, plastic-free packaging, unpackaged goods, etc.)

Digital retail for retailers:

  • Automatic synchronization of inventories, offers, prices, and much more with the central merchandise management system, etc.
  • Provide relief for on-site staff, deal with staff shortages and peak-hours effortlessly with self-checkout and other smart features for greater customer autonomy
  • Problem-free use and integration of digital services such as online shops, digital customer surveys, online marketing, and much more.
  • More attractive working conditions through relief, hybrid working, and faster training thanks to computer-aided systems, etc.
  • Optional use of modern technologies such as electronic shelf labels, digital signage, or digital platforms
  • Possibility of lucrative collaborations with other industries or brands through problem-free technical connection
  • Crisis-proof thanks to greater flexibility (faster response to health-protection measures, supply chain problems, inflation, etc.)
  • Analysis of visitor flows, Wi-Fi hotspots, and user behavior to increase sales

Maximum data protection for your customers

In the best case, a quality customer Wi-Fi results in an excellent Internet connection and useful offers for your customers – but it also exposes data that is worth protecting: Using the SSIDs of the customer smartphones and their communication with the Wi-Fi access points in your store, for example, the time of arrival, length of stay, and movement pattern / behavior on your premises can be identified and, with a few additional data from Internet providers, clearly assigned to specific individuals.

By using a LANCOM network, you show your customers that you handle this data confidentially and in compliance with the GDPR. For us, backdoor-free hardware and software engineered in Germany, secure cloud hosting in Germany, the highest level of compliance, and a high data protection standard are all part of a secure infrastructure. So your customers go shopping with a good feeling and you are guaranteed to be on the legally compliant side.

Start a conversation with LANCOM

Icon: Shield with business card with personal data

Connected retail: A win-win situation

Digitalizing your supermarket or DIY chain store, petrol station or pharmacy, your fashion, food or cosmetics store, or even your shop around the corner is well worthwhile. The key to the future of shopping is referred to as "Connected retail": You take the significant advantages of your brick-and-mortar store and combine them with enriching digital components such as electronic signage and shelf labels, omnichannel marketing, your own applications, buy-it-now options in the online shop if the store is out of stock, tracking, and much more. Or even just a reliable Internet connection.

To invest in a powerful network that you can design to meet your needs is to invest in the future of your business.

Digitalization thanks to connected retail

Icon: Retail store with awning

Brick-and-mortar store with direct availability, personal advice, multi-sensory shopping (optics, smell, hearing, haptics) and fewer returns

Icon: Plus sign
Icon: Retail store with awning and WLAN icon

Digitalization through reliable and secure Internet access, uninterrupted Wi-Fi and thus all necessary interfaces for the shopping of the future

Icon: Equals sign
Icon: Hand with thumbs up and speech bubble with smiling smiley in it

Connected Retail:

  • High customer loyalty
  • Sustainable, positive and smooth shopping experience
  • Increased sales and cost savings
  • More efficient working
  • Full control over operating costs

Top-quality Wi-Fi at every branch just a click away

Wi-Fi is one of the most dynamic areas in network technology. The influences on Wi-Fi quality are numerous – wireless networks in neighboring buildings, radio sources such as microwaves, changing numbers of end devices, challenging building conditions. The LANCOM Management Cloud and the powerful, “thinking” access points from LANCOM assure you of the best possible Wi-Fi at all times.

The unique self-learning automation solution LANCOM Active Radio Control™ 2.0 fully optimizes Wi-Fi installations based on real usage data and minimizes the effort and cost of Wi-Fi setup and operation. Launch your branches immediately with the best Wi-Fi and the highest quality connections.

How to digitalize your shop

Electronic shelf labels and digital signage

The amount of time it takes to update advertising panels or to change price labels on products is amazingly high. Often, entire banners, display stands, signs and brochures have to be renewed and attractively presented, not to mention the countless paper price tags that have to be stuck to the products with a price gun or manually stuck to the shelves every time there is a price change.

Not in modern retail: Digital price tags are mounted just once and can be adjusted at any time without even touching them.

Electronic shelf labels (ESL) and dynamic pricing

The small, daylight-compatible ePaper Displays have a long battery life and communicate wirelessly with the retail network. This allows prices, article descriptions, and even bar or QR codes to be updated at any time, individually and centrally from the merchandise management system by wireless – without interference on a single shared infrastructure. The same also works for shelf signs in the warehouse.

Would you like to learn more about electronic shelf labeling and dynamic pricing cooperations of LANCOM? Then visit out topic webpage and feel free to make a non-binding appointment for consultation.

More about LANCOM digital signage partners

Use cases for digital and connected retail

Intelligent digital retail networking

"In recent years, shopping has become faster, contactless and, above all, is increasingly digital. [...] At the same time, it is clear that the classic retail store is still the most important touchpoint for a personal, high-quality shopping experience. To manage the balancing act between stationary and digital sales channels, or even in store and online trade, what we need more than ever is a profitable symbiosis of networking solutions that are specifically tailored to the diverse requirements across the retail sector. From chain stores and franchisers to shop-in-shop operators, it is important to cost-effectively plan individual retail networks and roll them out as widely and as quickly as possible."

LANCOM White Paper about smart retail infrastructures and network requirements

Request complete white paper for free

Equipment for shops of the future

Your footing in sustainable retail does not need to take up much space. A next-generation UTM firewall or a gateway / router and a few access points for optimal Wi-Fi coverage of your store are all you need to equip small shops with a high-performance Internet connection.

For special requirements such as network zoning, scalability, or compliance, LANCOM puts together the perfect retail product package that covers all the necessary network segments (WAN, LAN, Wi-Fi, security) and can be multiplied as required for each branch – for maximum cost transparency and optimal network planning. Be it a classic branch network or a franchise, with LANCOM your network offers a modern sales and shopping experience.

Get individual product recommendations for your scenario

Intelligent network in the team

Extremely handy: The LANCOM Management Cloud (LMC) is the intelligent, collaborative heart of your retail network.

As a clearly structured and user-friendly network management platform, all devices in the network are commissioned, configured, and monitored quickly and via zero-touch deployment. What’s more, the LMC is a analysis expert. Not only does it help you to optimize your IT network, it also gives you valuable around-the-clock data on the utilization of your devices in terms of the number of clients, and much more. All of which helps you to made decisions about the shop layout and how to present your goods.

 Logo of the LANCOM Management Cloud: Curved cloud, which consists of three interconnected circles

The digital retail networking for shopping of the future

Your software-defined IT network for connected retail could then appear as follows: Thanks to the many interfaces of the LANCOM gateways, routers and LANCOM R&S®Unified Firewalls, your own employees working from home and on site, and also your external service providers, such as marketing agencies or building security companies, only have the access authorizations to your network that they need for their work.

Camera systems, telephony, advertising screens, and price tag displays can be easily integrated into LANCOM's digital retail network. The connection to the central merchandise management system and other important servers is available at all times and can be additionally secured using backup functions.

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Most questions can be resolved best in direct contact.

We look forward to answering your questions and requests by phone or via the contact form.

Inside Sales International Team
+49 (0)2405 49936 122