Growth in retail has its own dynamic. In the quickest possible time, entire chain stores have to be set up and networked, new franchise locations established, or shop-in-shop systems efficiently integrated. Everything has to be timed to perfection, the costs have to remain fixed and manageable, and you need a reliable partner who keeps to agreements and delivery times.
As a specialist for IT infrastructures in the retail sector, our networking solutions are designed for the demands of retail.
Intelligent digital retail networking
"In recent years, shopping has become faster, contactless and, above all, is increasingly digital. [...] At the same time, it is clear that the classic retail store is still the most important touchpoint for a personal, high-quality shopping experience. To manage the balancing act between stationary and digital sales channels, or even in store and online trade, what we need more than ever is a profitable symbiosis of networking solutions that are specifically tailored to the diverse requirements across the retail sector. From chain stores and franchisers to shop-in-shop operators, it is important to cost-effectively plan individual retail networks and roll them out as widely and as quickly as possible."
LANCOM White Paper about smart retail infrastructures and network requirements
Smart retail by LANCOM
Only with fail-safe site networking, automated management, comprehensive network security and high-performance Wi-Fi can the retail sector evolve and grow into smart retail:
- Easily integrate state-of-the-art merchandise security mechanisms and video surveillance
- Automate, centralize, and cleverly digitalize work processes (e.g., personnel, merchandise, and supply chain management)
- Use intelligent IoT sensors in retail, e.g., in vending and deposit machines or in weighing and cooling technology
- Securely use highly available and up-to-date payment systems, e.g., mobile payment with card, smartphone, or smart watch
- Digitalize physical store and link it with online store (connected retail)
- Enhance local store with digital signage, e.g., electronic price tags and advertising banners
- Implementing retail analyses such as visitor flow and walkway analyses via Wi-Fi in compliance with data protection regulations
Shopping in recent years has become faster, more self-determined, contactless, and automated – both in-store and online. Many retailers have realized that they need to digitalize their business for a modern shopping experience: In 'Connected Retail', the physical and the digital store become a profitable symbiosis. Get to know the numerous advantages and potentials of digital chain stores – for retailers and customers alike!
Secure, high-availability payment systems are the be-all and end-all in retail. This includes data security, GDPR-compliant data protection, reliability, and secure data transmission. Integrated into an IT infrastructure from LANCOM, your POS systems are optimally protected by network segmentation and equipped for modern mobile payment – with the highest grade, next generation IT security!
The high degree of centralization and standardization of retail-chain structures enables clearly plannable network component packages with transparent costs, which can be multiplied by the number of branches as desired. True to the motto: Design once, roll-out thousands of times. With the LANCOM Management Cloud and its maximum network security, LANCOM provides an IT infrastructure that you can count on.
Be it an individual franchise store or a completely centralized franchise: The LANCOM networking solutions for franchise systems guarantee full cost control and maximum reliability. Depending on your needs, you can assemble your own solo kit for individual franchise sites, or even a universal product package for several branches. Either way, the LANCOM Management Cloud delivers automated administration.
Retailers cannot stock everything. Nor do they have to. Through cooperative shop-in-shop concepts, other sellers can be integrated into a larger shop quickly, easily, and with a minimum of conflict – with rented shop space and their own network technology installed without problem. LANCOM specializes in such infrastructures and has exactly the right products to offer.