Growth in retail has its own dynamic. In the quickest possible time, entire chain stores have to be set up and networked, new franchise locations established, or shop-in-shop systems efficiently integrated. Smart retail functions and processes are also on the rise and require a suitable basis in terms of network technology. Everything has to be timed to perfection, the costs have to remain fixed and manageable, and you need a reliable partner who keeps to agreements and delivery times.
As a specialist for IT infrastructures in the retail sector, our networking solutions are designed for the demands of retail. This is how
- POS and payment systems are prioritized, securely segmented, and highly available,
- IoT and ESL remain scalable and centrally manageable despite a large number of devices, and
- holistic omnichannel networking can be implemented with high performance.
White paper Intelligent digital retail networking
What you can expect:
- The four key principles for future-ready retail IT infrastructures
- Best-practice network scenarios for branches, franchises, and shop-in-shop systems
- Seven steps to smart retail and their significance for the IT network
When is Wi-Fi 7 needed in retail?
Wi-Fi 7 is essential in smart retail environments where there is a high device density (e.g., numerous electronic shelf labels, scanners, POS devices, cameras, sensors, etc.), real-time applications such as self-checkout, retail analytics, augmented reality, or digital displays are in use, and a large number of guest and operational clients are active on the network at the same time.
In such retail scenarios, a high-performance Wi-Fi network is crucial, along with network segmentation (e.g., POS, IoT, staff, and guest networks), centralized management and monitoring, and redundant WAN connectivity (e.g., with LTE/5G failover) to ensure maximum availability.
Discover our Wi-Fi 7 access points specially designed for retail and our retail solution concepts.
LANCOM LX-7200E
Innovative store concepts and technologies show time and again: the retail sector is changing and is eagerly using digitalization and networking to cleverly revolutionize the sales and shopping experience. Smart retail applications such as ESL, self-checkout, and retail analytics play a key role in this.
Our retail glossary shows you the current concepts, terms, and innovations in retail and what they entail.
Smart retail by LANCOM
Only with fail-safe site networking, automated management, comprehensive network security and high-performance Wi-Fi can the retail sector evolve and grow into smart retail:
- Easily integrate state-of-the-art merchandise security mechanisms and video surveillance
- Automate, centralize, and cleverly digitalize work processes (e.g., personnel, merchandise, and supply chain management)
- Use intelligent IoT sensors in retail, e.g., in vending and deposit machines or in weighing and cooling technology
- Securely use highly available and up-to-date payment systems, e.g., mobile payment with card, smartphone, or smart watch
- Digitalize physical store and link it with online store (smart retail and connected retail)
- Enhance local store with digital signage, e.g., electronic price tags and advertising banners
- Smart retail par excellence: Implementing retail analyses such as visitor flow and walkway analyses via Wi-Fi in compliance with data protection regulations
The future of shopping
Shopping in recent years has become faster, more self-determined, contactless, and automated – both in-store and online. Many retailers have realized that they need to digitalize their business for a modern shopping experience: In 'Smart Retail', the physical and the digital store become a profitable symbiosis. Get to know the numerous advantages and potentials of digital chain stores – for retailers and customers alike!
High availability payment
Secure, high-availability payment systems are the be-all and end-all in retail. This includes data security, GDPR-compliant data protection, reliability, and secure data transmission. Integrated into an IT infrastructure from LANCOM, your POS systems are optimally protected by network segmentation and equipped for modern mobile payment – with the highest grade, next generation IT security!
Chain store
The high degree of centralization and standardization of retail-chain structures enables clearly plannable network component packages with transparent costs, which can be multiplied by the number of branches as desired. True to the motto: Design once, roll-out thousands of times. With the LANCOM Management Cloud and its maximum network security, LANCOM provides an IT infrastructure that you can count on.
Franchises
Be it an individual franchise store or a completely centralized franchise: The LANCOM networking solutions for franchise systems guarantee full cost control and maximum reliability. Depending on your needs, you can assemble your own solo kit for individual franchise sites, or even a universal product package for several branches. Either way, the LANCOM Management Cloud delivers automated administration.
Shop-in-shop
Retailers cannot stock everything. Nor do they have to. Through cooperative shop-in-shop concepts, other sellers can be integrated into a larger shop quickly, easily, and with a minimum of conflict – with rented shop space and their own network technology installed without problem. LANCOM specializes in such infrastructures and has exactly the right products to offer.
